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Soonish?

Apocalypse Soonish Redux by Kevin D. Williamson.

Last autumn, I argued in National Review (“Apocalypse Soonish”) that the real intellectual achievement of the climate-change alarmists has been to improve on the marketing model of the traditional fundamentalist-wacko/UFO-cult/Mayan-calendar-lunatic operation by eliminating its greatest weakness: the expiration date. When your UFO cult predicts that the world will unquestionably come to an end on December 21, 1954, then you start to look sort of silly by Christmas.

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