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Why Twitter is Terrible by James Poulos.

“There’s no way around it,” I tweeted in September. “Twitter is getting markedly worse. I’m nervous.” Since then, the world has caught up. Celebrities have gone dark. Kids have moved to Snapchat. The scarred and the scared have locked down their accounts. Twitter’s CEO Dick Costolo has been hounded out of office.

But these are all symptoms, not the sickness. Business critics say Twitter is falling because the suits don’t know what do to with the service. In reality, it’s failing because our social mobs know just what to do with it. Twitter is getting worse because it helps us argue — and believe — that everyone else is getting worse.


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