Political Campaigning May Be Mostly Pointless by Ross Pomeroy.
Roughly $6.8 billion was spent during the 2016 election, and according to a forthcoming study in American Political Science Review, much of it probably went down the drain.
That money wasn’t technically wasted, of course. It paid for campaign managers, television ads, private planes, and countless cups of coffee. What it didn’t do, however, was actually convince citizens to vote for a candidate.